MSE launches new Content Hub

Last year MSE's Marketing and Communications team developed a Content Strategy for the School to create richer, more engaging and audience focused content to promote our teaching and learning excellence and research capabilities.

As an outcome of this, we have today launched the School's new Content Hub.

Our Content Hub will work in two ways – first to draw people to our website via Search Engine Optimisation (Google Search terms) and second to allow us to easily pick up content and post it on social media channels, email marketing and other websites to reach our audiences at the right time, via their preferred channel.

The Hub will feature articles, videos and other media covering everything from student life to research collaborations, creating a user-friendly experience for people wanting to engage and learn about all the wonderful work done across MSE.

In addition to the general news and events feed, the Hub will comprise three overarching sections focusing on students, industry and research, with relevant subcategories allowing visitors to select the content most interesting to them. As well as replacing the School's existing blog, we now have the ability to bring together a range of other content pieces featured across the broader University ecosystem, Pursuit and selected third-party media.

Over the coming weeks we will continue to migrate content from Ingenium to this new platform, after which traffic to Ingenium will be redirected to Content Hub.

Visit the new Content Hub.